Yo,
CALL ME PRIYANSHU!
I joined Zomato in November 2024 and currently work as a Senior Product Designer on the Consumer team, where I’ve led highly impactful projects influencing core user journeys and business outcomes. Prior to Zomato, I spent over three years at 99acres (Info Edge India), working on revenue-shaping initiatives and large-scale UX improvements. An IIT Guwahati ’21 graduate focused on intuitive design and end-to-end execution. Outside work, I explore videography and creative pursuits. Let’s connect.
In past 4.5 years, I've worked with the best
GOT INDIVIDUAL
EXCELLENCE AWARD
INVESTACRES
with impact
DESIGN PROJECTS
Improvement of widgets by analysing user data
DATA - DRIVEN REDESIGN
View Case Study
Important works during my 3 yr tenure at 99acres
COMPILATION OF PROJECTS
View Quick Glimpse
DIRECT REVENUE INCREASE
Building a discovery system for 10K+ products at Hyperpure
Moved Hyperpure beyond listings,
enabling 82% new-category adoption
Increased basket depth and cross-sell performance,
with up to 85% click-to-ATC conversion
View Case Study
I simplified components, visuals & increased usablility
100% of users favoured this approach among 3
99acres gets a visual revamp upgrade
CONCEPT - USER FAVOURED APPROACH
View Case Study
CORE PRODUCT INNOVATION : 0 TO 1
Led VIP Mode, a premium delivery experience for
high-intent orders during system constraints
Designed an AI-powered Food Assistant chatbot
for discovery, comparison, and ordering
A quick compilaiton
Revenue & discovery projects:
View Case Study
I'm most proud of
FINAL PROTOTYPES
Optimised Form
New product for 99acres
HOVER
100% User Approval
Landing Fold Explorations
REI Product Tour
Commercial
Theming
HOVER
regular
D
O
p
a
m
i
n
e
MY OTHER
Digital Art
HOVER
Travel Reels
Guitar
Bike Riding
Go incognito
I SEE
design
everything
I DO
It all started while creating a passion pursuit app in second year of college, where my thirst of creating some impactful product began. I found design as a sweet spot in helping me understand people, communicate, strategise, think and solve better. Whether editing video reels to create that wow factor or making digital art with patience and consistent effort, I find design to be a guiding tool for making delightful creations.
Yo,
CALL ME PRIYANSHU!
I joined Zomato in November 2024 and currently work as a Senior Product Designer on the Consumer team, where I’ve led highly impactful projects influencing core user journeys and business outcomes. Prior to Zomato, I spent over three years at 99acres (Info Edge India), working on revenue-shaping initiatives and large-scale UX improvements. An IIT Guwahati ’21 graduate focused on intuitive design and end-to-end execution. Outside work, I explore videography and creative pursuits. Let’s connect.
In past 4 years, I have worked with the best
GOT INDIVIDUAL
EXCELLENCE AWARD
INVESTACRES
Yo,
CALL ME PRIYANSHU!
I joined Zomato in November 2024 and currently work as a Senior Product Designer on the Consumer team, where I’ve led highly impactful projects influencing core user journeys and business outcomes. Prior to Zomato, I spent over three years at 99acres (Info Edge India), working on revenue-shaping initiatives and large-scale UX improvements. An IIT Guwahati ’21 graduate focused on intuitive design and end-to-end execution. Outside work, I explore videography and creative pursuits. Let’s connect.
In past 4 years, I have worked with the best
GOT INDIVIDUAL
EXCELLENCE AWARD
INVESTACRES
Commercial
Theming
HOVER
Commercial
Theming
HOVER
100% User Approval
100% User Approval
New product for 99acres
New product for 99acres
i'm proudest of
FINAL PROTOTYPES
REVENUE INCREASE
Building a discovery system for 10K+ products at Hyperpure
Unlocked 82% new-category adoption
Boosted basket depth with up to 85% click-to-ATC
STRATEGICALLY EXECUTION HEAVY
Revenue driven & AI food assistant projects: A quick compilation
Led VIP Mode and built an AI Food Assistant to improve high-intent ordering and discovery
VISUAL PROCESS
Vibrant visual upgrade
Making real estate more approachable and inviting to use
DATA analysis
Data-driven redesign
Improvements of widgets upon analysing user views and clicks
Compilation
Journey at 99acres
Quick glimpses of my work during my 3 yr tenure
with impact
DESIGN PROJECTS
REVENUE INCREASE
Building a discovery system for 10K+ products at Hyperpure
Unlocked 82% new-category adoption
Boosted basket depth with up to 85% click-to-ATC
STRATEGICALLY EXECUTION HEAVY
Revenue driven & AI food assistant projects: A quick compilation
Led VIP Mode and built an AI Food Assistant to improve high-intent ordering and discovery
VISUAL PROCESS
Vibrant visual upgrade
Making real estate more approachable and inviting to use
DATA analysis
Data-driven redesign
Improvements of widgets upon analysing user views and clicks
Compilation
Journey at 99acres
Quick glimpses of my work during my 3 yr tenure
with impact
DESIGN PROJECTS
regular
D
O
p
a
m
i
n
e
MY OTHER
HOVER
Travel Reels
Digital Art
Guitar
Go incognito
Bike Riding
regular
D
O
p
a
m
i
n
e
MY OTHER
HOVER
Travel Reels
Digital Art
Guitar
Go incognito
Bike Riding
It all started while creating a passion pursuit app in second year of college, where my thirst of creating some impactful product began. I found design as a sweet spot in helping me understand people, communicate, strategise, think and solve better. Whether editing video reels to create that wow factor or making digital art with patience and consistent effort, I find design to be a guiding tool for making delightful creations.
I SEE
design
everything
I DO
Roll,
camera
&
action
LET’S CREATE
TOGETHER
UX
Roll,
camera
&
action
LET’S CREATE
TOGETHER
UX